Seminar Topics
// July 12th, 2010 // No Comments » // Uncategorized
Music Biz 3.0 – Topical Overview
1. Branding
• What is branding and why is it important?
• Who are you?
• Who is your fan?
• Why you need a strong online presence?
• If you want to make a living making music, you have to treat it like a business
2. Social Media Platforms and Multi-media Content
• How to harness the power of social media
• Create an effective presence on social network communities
• Creating an interactive relationship with fans
• Know your fans lifestyle and go where they go
• What is viral marketing and how to make it work for you
• The more active you are, the more visibility
3. Merchandising and Finance
• Why merchandising is your bread and butter
• How to leverage social media to generate revenue
• Creative business ventures to finance your music business
• Basic Finance 101
4. Fanbase Management
• Consolidation and management
• Increasing your fanbase
• Cause events & artist showcasing
• Think outside the traditional venue
